Simon Pardoe - Marketing & Business Development

We launched The Healthy Holiday Company’s ‘white label’ services early in 2010 and our first client – London’s leading yoga studio network – agreed to extend it’s customer offering by introducing yoga holidays.  We have now undertaken 5 holidays on their behalf, all to great customer acclaim.  As a result, the client has recently requested that we increase the number of our white label yoga holidays from 5 in 2010 to 12 in 2011.  Well done to all our team for their hard work in making our first venture so successful!  We look forward to continued success with this, our first white label client.

What is holiday ‘white label’?

It’s a mechanism whereby X Company (with experience in the travel / holiday market) handles all aspects of the travel / holiday business for a third party company that is not in the travel / holiday business but would like to extend it’s customer offering to include this.  So, X Company simply installs a dedicated phone system, online communications and accounting facilities and represents the third party brand as if it were actually them.  To the customer, it looks, feels and sounds just like the company for which X Company are providing the white label service.  If it’s done properly, everyone’s happy!