Services
The Consultancy has undertaken numerous assignments on behalf of clients. The type of work undertaken tends to depend on what stage the clients’ business is at when the Consultancy is hired; from initial concept planning, for example, through to a mature business requiring fresh ideas or a strategic review.
Below we list, by broad category, the sort of work we’ve undertaken in the past and look forward to doing again in the future for you.
Research & Analysis
Demographics • Site Research • Focus Groups & Surveys • Competitor Reviews • Profiling • Price Points • Database Analysis • Travel Times • More details
Marketing & PR
Marketing Plans & Execution • Local, National & International Campaigns • Strategic Alliances • Brand Creation & Development • Affiliate Programmes • Data Collection & Utilisation • Advertising • Design • Press Releases • Press Days • Direct Mail • In-house Magazines • Newsletters • Sponsorship & Events • MGM • Referral Rewards • More details
Internet
Site Design & Content • Analytics • Adwords & Banners • Search Engine Optimisation • Social Media • Email Campaigns • eNewsletters • Reservations • Payments • More details
Membership
Categories • Price Points • Rules • Payment Formats • Sales Team Training • Referral Programmes & Incentives • Relationship Building • Acquisition & Retention • Yield Enhancement • Events • Sponsorship Programmes • Profiling • Visitor Traffic Analysis • New Revenue Streams • More details
Strategy
Customer Acquisition • Customer Retention • Brand • Yield Enhancement • New Revenue Streams • New Business • Alliances •
Management
Reporting Structures • Reporting Formats • Due Diligence • Training • Development • Executive, Non-Executive & Consulting •